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Which? is the UK’s leading consumer champion, committed to making life simpler, fairer, and safer for everyone. As an independent, not-for-profit organization, Which? works tirelessly to protect consumers and ensure they get the best value, service, and quality in their everyday lives. From expert product reviews and rigorous testing to powerful investigations and consumer advice, Which? empowers people to make informed decisions with confidence. We stand against unfair practices, influence positive change in businesses, and campaign for stronger rights and protections. Whether it’s choosing the right insurance, energy provider, technology, or household goods, Which? is a trusted source for honest, unbiased information. We never take advertising or sponsorship from the companies we review, ensuring total impartiality. Join millions who rely on Which? to stay informed, save money, and make smarter choices. At Which?, it’s all about putting the consumer first always.